The INTRO concept was launched in 2013 in New York, as an intimate platform to present a highly selective cross section of international contemporary and Modern design from a broad range of industry disciplines. The show aims to provide an alternative experience to the standard design trade show environment, by integrating a series of design installations into one cohesive exhibit. 2015 saw the introduction of the Los Angeles show, INTRO/LA. Situated at the historic Mack Sennett studios in Silverlake, the multi-brand event was a welcome addition to the Los Angeles Design Festival calendar, and is now one of the headline events.
The event is organized and hosted by design agency and resource, smallpond.